36 Quick Tips on Exhibiting at SABC Education Baba Indaba

  1. Book your stand early. You will have a better choice of stands, lots of time for planning and may be eligible for an early booking discount
  2. Promote your participation leading up to the event. Send out letters to all of your current and potential clients to let them know you will be at the show
  3. Design your stand so it looks professional and so your product is the most obvious feature. It is important that visitors know what you do.
  4. Search for qualified buyers at the show. Get your staff to be active in looking for the right people, qualifying their interest and recording their details
  5. Follow up straight after the show. The show is the first big step, but to get real results you need to contact all the buyers you met at the show.

Designing A Stand

  1. Set SMART objectives
    Specific, Measurable, Attainable, Realistic and to a Timeframe. What do you want from this exhibition?
  2. Define the target audience
    Who are the audience at this show? What products and services will they be interested in?
  3. Develop your message
    Keep it simple and to the point. Aim your show specific message at the target audience.
  4. Attract people to your stand
    Consider at show promotions, sample giveaways, competitions, hospitality, or launch a new product. However, don't let these things distract from your key objectives.
  5. Communicate
    Who you are. What you do. What benefits you offer to your clients. The obvious needs to be stated.
  6. Be clear and concise
    Exhibitions are a competitive environment. You only have seconds to attract visitors attention and engage them with your message.
  7. Graphics
    Larger, bolder, simpler. As a rule of thumb, think of a size and double it. Think of a freeway billboard. What works on the printed page or website will not always work in an exhibition.
  8. Space
    Leave plenty of room for visitors (buyers) on your stand.
  9. At least 50% of your floor area should be left for visitors.
  10. Involve your sales team
    Brief your team on the stand prior to the show. Give them the whole picture, the why, what, where, who and your objectives, and seek feedback on your exhibit for the next show (write it down).
  11. Review, develop and change
    Continual development and change is a must. Visitors (buyers) may walk past your exhibit if it "looks the same as last time" - nothing new here!
  12. Capture the moment
    Photograph the event. Use it in further promotion and as a great stepping

Follow Up The Business

18.  Post-show activity is the most frequently neglected stage of exhibiting-yet the most critical in the securing of business.

19.  Use your lead collection method to prioritise post show action on the leads.

20.  Send visitors to your stand a thank you/ acknowledgement of their attendance.

21.  Deliver what you promised in the timeframe agreed.

22.  Implement a system to track the activity of a lead long term.

  1.  Meet thousands of new buyers and develop a quality database
  2. Develop a personal and direct relationship with your clients
  3. Show your full product range in real life rather than a catalogue
  4. Let buyers use all five senses to gain a full appreciation of your product
  5. Get immediate feedback on your product range
  6. Overcome objections and accelerate the buying process
  7. Sell product at the show
  8. Raise your profile in the industry and add value to your brands
  9. Locate new agents and distributors for your products
  10. Launch a new product and generate media interest

 

Why Exhibit?

  1. Exhibitions Deliver!

34.Exhibitions attract targeted buyers.

35.Exhibitions attract decision makers

36.Exhibitions provide returns.