Media Centre

Exhibitor Press Releases

25 October 11	See Me Baby	About: SeeMeBaby.com After having our baby, we realised that evolution definitely did slip up- Moms should have been given an extra pair of hands! We found it so difficult to do the chores around the house, or buy groceries that fill up...
02 August 11	Baba Indaba	SABC EDUCATION BABA INDABA – LOVED ONLINE AND OFF While Google+ is in its early days and is looking like another superb social networking platform, Facebook is still the undisputed leader. Facebook currently boasts millions of users across the globe...
01 August 11	TFK - Trends For Kids	TFK IS RE-KNOWN FOR THEIR INNOVATIVE YET SAFE AND SPORTY STROLLERS Trends for Kids is unbeatable when it comes to transporting your child over both rough and smoth terrain. TFK is geared towards the modern parent; active, sporty and constantly on the trail of life....
24 May 11	Memory Lane Studio	Memory Lane Studios the official photographers of the The Memory Lane Studios team believe in delivering only the best when it comes to our clients, whether it’s a maternity shoot for an expecting mother capturing the memory of her first born or a simple product shoot for a website,...
10 May 11	Funky Firefly	Funky Firefly Kids Benches Every toddler NEEDS a Funky bench!!! The toddler years are full of challenges, magical occasions and surprises. Parents of a toddler will know the dynamic progress of independence and autonomy that all young children develop...
11 October 10	4D Scan	Working at the Fetal Assessment Centre at Chris Hani Baragwanath Hospital, Soweto, Johannesburg -Isabel Coetzee Every day at the Fetal Assessment Centre at Chris Hani Baragwanath Hospital in Soweto, makes me realize how much we all need to enjoy what we have in life. And with that, not just the material things, but the...
08 October 10	oh so cute...	NEW PRACTICAL & STYLISH PRODUCT RANGE, oh so cute... LAUNCHES IN JOHANNESBURG AT BABA INDABA After a very successful launch at Baba Indaba Cape Town, Cape based company, oh so cute... will launch in Johannesburg at Baba Indaba from 22 to 24 October....
05 October 10	TAGGIES™	TAGGIES - It's All About the Tags! TAGGIES™ is a leading international US brand that offers soft and cuddly tagged comfort blankets and toys for babies and toddlers. Over the past ten years, Taggies have expanded to numerous international markets and have been made...
01 October 10	Maternity Lane	Maternity Lane Show Specials Maternity Lane will offer you a great affordable deals for a limited time only . While stocks last....
01 October 10	Maternity Lane	Maternity Lane - Fashion Show 23 th October 2010 Maternity Lane has arranged a fashion show at the Baba Indaba Sandton on the 23th October 2010 at 12pm where we will have models showing off our new and unique summer range to all moms to be, to make shopping at our stand a breeze. ...

Our PR track record at Baba Indaba, though short, is impressive. With the independent monitoring service 'Newsclip' valuing our PR at an A.V.E. of in excess of R875 000 per year.

For the 2007 expos we will have fantastic TV and SABC radio coverage. We have concentrated the coverage into the last three weeks Starting on the 9th April with SABC advertising.

Baba Indaba Advertising

Television Advertising:

If you would like to view our TV advert you can download a 6.95 MB MPEG file.

Click here to view mpeg

Radio Advertising:

The sound track for radio and TV adverts can be downloaded in a 5.6 MB WAV file.

Click here to hear wav

Street Pole Advertising:

Our Durban posters have already made their appearance (1,200 of them) in doctors and gynaecologist waiting rooms as well as shools and shops. Our street pole advertising will hit the Durban streets in a big way from 13th April.

Baba Indaba Billboard at Montecasino, William Nicol Highway

Public Relations

We always create plenty of story angles and photo opportunities at the exhibitions for the media to write about or film. From the serious medical or psychological issues to the fun characters at the show or the charity drives.

> If you would like to run a competition to win tickets or would like more media information about the Shows, please contact Sarah of The Lime Envelope at 011 704 7770 or mail at sarah@thelime.co.za

>Press Releases

Current Releases

. Press Release	36 Quick Tips for Exhibiting
. Press Release	Getting BTL marketing right
. Bizcommunity 20061125	Baba Indaba wins Exhibition of the Year 2006
. Bizcommunity 20060927	Christmas Cheer comes to Sandton
. Bizcommunity 20060927	SABC Education Launches Durban expo

Cape Town - CTICC - July 2006

. Bizcommunity 20060629	South Africas "grey rand" assisting parents
. Die Burger 20060624	Baba Indaba vir Ouers wat Omgee
. Press Release	SABC Education acquires title rights to Baba Indaba Expos
. Press Release	Conversation at the heart of Baba Indaba Expos
. Press Release	Mother City gives birth to Baba Indaba

Sandton November 2005

>. Press Release	>Baba Indaba Expo lays solid foundation - Nov 2005
. Press Release	Make your mark at Baba Indaba Expo - Oct 2005
. Press Release	Safety First at Baba Indaba - Oct 2005
. Press Release	>Corporate support for Baba Indaba - Sept 2005
. Press Release	SABC and Sanlam sign with Baba Indaba - Sept 2005
. Press Release	Baby and Parenting Expo to premier in Sandton - August 2005
. Press Release	Safety first on show at Baba Indaba Expo 4-6 November

Cape Town March 2005

Here are some of the more interesting articles published in connection with Baba Indaba Cape Town 2005. In addition numerous radio interviews gave us great coverage of this event.

Business Personality of the Week	Weekend Argus 19 Feb 2005
. Slyp jou vaardighede as ouer	Die Burger 23 Feb 2005
. Argus (Job Shop Suppl) Tina Bester	Argus Job Shop 23 Feb 2005
. All Childs Play at Baba Indaba	Cape Times 24 Feb 2005
. Parenting skills honed	Vukani 24 Feb 2005
. Indaba provides advice on a platter	Weekend Argus 26 Feb 2005
. Meg Faure Making Sense	Career Times 28 Feb 2005
. Times have changed - Michael Moll	Weekend Argus 5 March 2005