The Taggies success story begins with Julie Dix, a young mother from the US who recognized that her infant was often more interested in the satin tags on toys and clothing than the object itself. An early childhood educator, she took the idea to a new level by creating a soft security blanket with assorted tags adorning all four sides. It was the first TAGGIES™! Julie found that she had touched a nerve when moms from her child’s playgroup began clamoring for a Taggies for their child. Danielle Ayote went even further, suggesting that they go into business together. Their first “commercial” venture, a craft show, sold out in two hours! And Taggies, Inc. was born!

Although security blankets were a staple long before Linus first hugged his beloved blanket in Peanuts comic strips, Dix’s patented design turned out to be a revolutionary improvement. Moms quickly saw the emotional comfort and peace of mind their children received from this unique concept. Recently, the New York Times Science Section published data from scientific studies proving the calming effects that security blankets have on infants.

At the core of all Taggies products are the tags. This universal, yet simple concept is one that combines activity with comfort, ultimately yielding a calming effect which impacts a child’s emotional health and state of well-being.

Taggies products are proud winners of multiple prestigious awards such as:

 Taggies are sold at fine baby boutiques near you and are distributed exclusively in SA by Sun Baby.

For more information or trade enquiries please visit:

 www.sunbaby.co.za or contact:

Sun Baby (a division of Sun Advisory (Pty) Ltd)

Tel: (011) 285-0104 or 083-600-3015

Email: preena@sunadvisory.co.za